Our approach focuses on lean product development and user centered design with an emphasis on maximizing user value by understanding and empathizing with user needs.
We use established UX strategies, UI visual design principles, and front-end engineering best practices to build prototypes that result in rapid deployment of MVPs. Our process starts with user interviews and collaboration with stakeholders through Discovery and Framing (D&F) sessions to convert real world business processes into discrete, well-defined, user stories that are incrementally implemented to create an enterprise level, user-centered, digital representation of business processes. Discovery is focused on problem space information gathering from users with varied backgrounds to build context for problem framing. Personas or other artifacts are established during the framing process to describe each problem from the perspective of a specific subset of users such that the goals, needs, and behaviors of the users are encapsulated and referenceable. User empathic stories are then developed to address problem statements focused on the specific experience of a user persona.